I grew up in Tenafly New Jersey. After graduating, I studied Economics and Computer Science at McGill University, then spent three months backpacking solo across South America.
My first full time job was as a software developer at the Federal Reserve Bank of New York. I quickly realized that coding for the government wasn't for me. I left and joined AppNexus where I got introduced to the marketing industry and saw hyper growth first hand. I left after a few years to found Rockerbox.
Over 12 years, Rockerbox evolved from a mobile shopping app to a media business and ultimately into a SaaS marketing attribution platform. In February 2025, Rockerbox was acquired by DoubleVerify. The company was bootstrapped, raised only $1M in outside capital, and delivered an ~23x return. Not too shabby.
I’m an American, Jew and Zionist. I’m an entrepreneur, startup advisor and investor. I always seek adventure and am a lifelong fan of both the San Antonio Spurs and Seinfeld. I love reading, alliteration and Israeli cottage cheese.
Want to connect? Email me at ronjacobson@gmail.com.